Making real, time-honoured and nutrient-dense food as delicious and convenient as possible. Sourcing the best quality ingredients to create products that are the best of its kind. Keeping a light footprint.
1. devoted completely to one object.
Our object? A better and more ethical food system – one that is good for humans and good for the planet.
Yes, we want to save the world, and we’re doing it one supermarket staple at a time.
2. not divided, separated, or broken into parts.
We aim to use food in its whole form, as whole foods are greater than the sum of their parts.
Our body recognises food in this form and knows how to effectively and efficiently utilise it for optimum function.